Hi, I’m Ren Jean
Digital | Marketing | Communications
I’ve been lucky enough to have dipped my fingers in multiple facets of the marketing world – from traditional to digital and everything in between. I’ve also had the privilege of working with startups, freelancers, and companies big & small, developing easy-to-implement marketing strategies that truly bring results.
Website Management
Building landing pages & sitemaps with WordPress, Divi & CMS tools.
SEO
Ranking for strategic keywords through on-page, off-page & technical SEO.
PPC/ SEM
A/B testing paid campaigns on GDN, Doubleclick, Socials, Native, and DSPs.
Marketing Automation
Generating more leads with less effort through automation via Zapier, AI, and latest technologies.
Branding
Formulating strategic brand positioning and stimulating brand recall as brand custodian.
Social Media Management
Engaging online communities and building awareness across various social media channels.
Inbound Content
Creating interactive digital assets and repurposing content to attract quality leads.
Data Analytics
Utilising Google 360 and Power BI to learn from the past for a better future.
PR/ Communications
Ensuring that print & digital harmonize to paint a complete and compelling story.
Digital Marketing Manager
Assistant Manager, Marketing Communication/ Digital Services
ONE°15 Marina & SUTL Group | Oct 2018 – Present
FMCG, eCommerce, Lifestyle Retail, Leisure, Marina Development & Property Investments
As the first digital marketing manager SUTL group, I spearheaded the corporate identity alignment across group-owned digital assets. I also trained entities’ marketing teams to raise the standard of digital marketing, and managed the digital aspects of property and product launches.
Key projects include:
- Launch of ONE°15 Marina Puteri Harbour and ONE°15 Marina Nirup Island
- Overhaul and alignment of marina property websites, SUTL Corporate site, investor site SUTL Enterprise and digital brand assets
- Development of ONE°15 Members mobile app and Member portal
- Creation of marketing SOP guides to align property marketing teams
- Launch of newly acquired FMCG brands and a white-label F&B brand through 360 marketing campaigns
- Rebranding and testing of SUTL EnvironTech and sdst‘s brand and market positioning
- Creation of digital marketing assets and templates for group entities
- Launch of SUTL eCommerce stores on Shopee, Lazada, and Woocommerce
Asia’s Finest Marina and Unrivalled Luxury Destination.
As the “innovation lead”, I introduced the Club to the power of data and automation. I also:
- Overhauled the Club website to improve UX and increase time-on-site
- Introduced opt-ins and slide-ins to increase online conversions
- Initiated the Club blog to maximize SEO and SERP rank
- Started the Private Members Group to improve Member engagement
- And implemented new digital marketing SOPs which helped reduce 1400 manhours a year and double eDM open rates, among other measurable results.
Beyond the digital realm, I organized events such as SB20 Asian Grandslam, managed the Club’s magazine – Longitude, liaised with strategic partners like Syrena – Singapore’s First Mermaid, and produced marketing collaterals and and managed POSM to support Hotel Rooms, Catering Sales, F&B outlets, Marina and Membership.
Visit their social media channels to see how my social content strategy increased the average engagement rate by 300%.
Marketing Manager
B1G1 (Buy1GIVE1) | Feb 2016 – Apr 2018
Creating a World Full of Giving: B1G1 is a business giving community with over 3000 members worldwide.
Through persistent testing, I optimized a marketing funnel that brought in 100+ leads a month, increasing the percentage of digital leads from <5% to ~50%. This involved created a host of digital assets such as webinars, e-books, online quizzes, videos, blogposts, checklists, CTA banners, referral and trial programmes, before we found the winning formula that effectively nurtured and converted new members at scale. Apart from building funnels, I pioneered the Joy of Giving Week Campaign, Giving Tuesday campaign, and Christmas Giving campaign, as well as kickstarted the now-thriving Business for Good Community group to increase member engagement. I also organized the annual Study Tour to Cambodia, the global and regional Business for Good Conferences, and assisted in organizing the Charity Impact Awards. As the company was fairly infant when I joined, I created a social media strategy from scratch which was sustained and enhanced by my successor. Today, there is an active following of engaged visitors on their page.
Programmatic Campaign Specialist
Vivaki | Oct 2015 – Feb 2016
The programmatic trading arm of Publicis Groupe. I handled the programmatic media buys for Samsung, Mcdonalds, NEA, BPI, and Swarovski, amongst other brands. Within 1 month, I was managing over 40 campaigns across a variety of DSPs and exchanges such as Doubleclick Bid Manager and The Trade Desk. It was through this stint that I learnt the complex strategies involved in optimizing paid campaigns.
More work experience with freelance marketing clients available upon request.
Get the power of digital with a sprinkle of creativity when you work with me.