Hi, I’m Ren Jean
Digital | Marketing | Communications
I’ve been lucky enough to have dipped my fingers in multiple facets of the marketing world – from traditional to digital and everything in between. I’ve also had the privilege of working with startups, freelancers, and companies big & small, developing easy-to-implement marketing strategies that truly bring results.
Website Management
Building landing pages & sitemaps with WordPress, Divi & CMS tools.
SEO
Ranking for strategic keywords through on-page, off-page & technical SEO.
PPC/ SEM
A/B testing paid campaigns on GDN, Doubleclick, Socials, Native, and DSPs.
Marketing Automation
Generating more leads with less effort through automation via Zapier, AI, and latest technologies.
Branding
Formulating strategic brand positioning and stimulating brand recall as brand custodian.
Social Media Management
Engaging online communities and building awareness across various social media channels.
Inbound Content
Creating interactive digital assets and repurposing content to attract quality leads.
Data Analytics
Utilising Google 360 and Power BI to learn from the past for a better future.
PR/ Communications
Ensuring that print & digital harmonize to paint a complete and compelling story.
Marketing & Corporate Communications Manager
Digital Marketing Manager
SUTL Group of Companies & ONE°15 Marina | Oct 2018 – May 2021
SUTL Group is an enterprise with businesses in FMCG, eCommerce, Retail, Environtech, Leisure, Marina Property & Hospitality
As the first Digital Marketing Manager SUTL Group, I spearheaded the alignment of digital identity and SOP across group-owned assets and trained marketing teams to raise the standard of digital marketing within the group. I also led various property, product and key initiative launches, including:
- Launch of ONE°15 Marina Puteri Harbour and ONE°15 Marina Nirup Island
- Overhaul of all marina sites, SUTL Corporate site, and investor site SUTL Enterprise
- Development of ONE°15 Members mobile app and member portal
- Launch of newly acquired FMCG brands through 360 marketing campaigns (e.g. FIJI Water, CELSIUS, Jack Daniel’s BBQ Sauce, etc)
- Rebranding of SUTL EnvironTech and sdst, coupled with brand awareness campaigns and brand positioning videos
- Launch of SUTL Group eCommerce stores on Shopee, Lazada, and Woocommerce
ONE°15 Marina – Asia’s Finest Marina and Unrivalled Luxury Destination.
As the “innovation lead”, I introduced the Club to the power of data and automation through:
- Overhauling the Club website to improve UX and increase time-on-site by 50%
- Introducing opt-ins, slide-ins and other lead magnets to start capturing digital leads
- Initiating the Club blog and a regular content calendar to maximize SEO, improve SERP rank, and increase social engagement by 300%
- Setting up the Private Members Group and CRM lifecycle automation to improve Member engagement
- Implemented automations & SOPs which helped reduce 1400 manhours/year, doubled eDM open rates, and more measurable results
Beyond the digital realm, I organized events such as SB20 Asian Grandslam, managed the Club’s magazine – Longitude, liaised with strategic partners like Syrena – Singapore’s First Mermaid, and produced marketing collaterals to support Hotel Rooms, Catering Sales, F&B outlets, Marina and Membership.
Marketing Manager
B1G1 | Feb 2016 – Apr 2018
Creating a World Full of Giving: B1G1 is a business giving community with over 3000 members worldwide.
Through persistent testing, I optimized a marketing funnel that brought in 100+ leads a month, increasing the percentage of digital leads from <5% to ~50%. This involved created a host of digital assets such as webinars, e-books, online quizzes, videos, blogposts, checklists, CTA banners, referral and trial programmes, before we found the winning formula that effectively converted new members at scale – in the form of a Giving Plan.
Apart from building funnels, I pioneered the Joy of Giving Week Campaign, Giving Tuesday campaign, and Christmas Giving campaign, as well as kickstarted the now-thriving Business for Good Community group to increase member engagement. I organized the annual Study Tour to Cambodia, global Business for Good Conferences, and the Charity Impact Awards.
Programmatic Campaign Specialist
Vivaki | Oct 2015 – Feb 2016
The programmatic trading arm of Publicis Groupe.
I handled the programmatic media buys for Samsung, Mcdonalds, NEA, BPI, and Swarovski, amongst other brands. Within 1 month, I was managing over 40 campaigns across a variety of DSPs and exchanges such as Doubleclick Bid Manager and The Trade Desk. It was through this stint that I learnt the complex optimization strategies involved in performance marketing.
More freelance work samples from over 100+ clients available upon request.
Get the power of digital with a sprinkle of creativity when you work with me.