I’ve been lucky enough to have dipped my fingers in multiple facets of the marketing world – from traditional to digital and everything in between. I’ve also had the privilege of working with startups, freelancers, and companies big & small, developing easy-to-implement marketing strategies that truly bring results.
Building landing pages & sitemaps with WordPress, Divi & CMS tools.
Ranking for strategic keywords through on-page, off-page & technical SEO.
A/B testing paid campaigns on GDN, Doubleclick, Socials, Native, and DSPs.
Generating more leads with less effort through automation via Zapier, AI, and latest technologies.
Formulating strategic brand positioning and stimulating brand recall as brand custodian.
Social Media Management
Engaging online communities and building awareness across various social media channels.
Creating interactive digital assets and repurposing content to attract quality leads.
Utilising Google 360 and Power BI to learn from the past for a better future.
Ensuring that print & digital harmonize to paint a complete and compelling story.
B1G1 | Feb 2016 – Apr 2018
Creating a World Full of Giving: B1G1 is a business giving community with over 3000 members worldwide.
Through persistent testing, I optimized a marketing funnel that brought in 100+ leads a month, increasing the percentage of digital leads from <5% to ~50%. This involved created a host of digital assets such as webinars, e-books, online quizzes, videos, blogposts, checklists, CTA banners, referral and trial programmes, before we found the winning formula that effectively converted new members at scale – in the form of a Giving Plan.
Apart from building funnels, I pioneered the Joy of Giving Week Campaign, Giving Tuesday campaign, and Christmas Giving campaign, as well as kickstarted the now-thriving Business for Good Community group to increase member engagement. I organized the annual Study Tour to Cambodia, global Business for Good Conferences, and the Charity Impact Awards.
Get the power of digital with a sprinkle of creativity when you work with me.
From the Grapevine
RJ is phenomenally productive– she gets so much done in a day. But she doesn't let her professional excellence define her; outside of work she's warm, friendly and curious.... an amazing talent and person.
Harry Verma, CEO, The Nomad Academy
Ren Jean was a fantastic contributor as our Marketing Manager. Aside from managing our overall communication and marketing director, she also helped transform how the team came together to achieve more. She always pushes boundaries and challenge status quo, which made her a great leader.
Masami Sato, Founder, B1G1 (Buy1GIVE1)
She shows a strong ability to overcome the ever-changing intricacies of digital marketing. Her approach to digital marketing is logical and practical, while focusing on the human aspect, which is so important. She naturally and genuinely engages with her audience. Ren Jean shows a high degree of curiosity, integrity, professionalism, and willingness to learn and grow in her position. I cannot recommend her enough.
Marie Nadal Sharma, Founder & Director, Them You & Me
Ren Jean was indeed a valuable asset to SUTL Group. With her passion, determination, efficiency and digital marketing expertise, we were able to build and grow our digital capabilities within the Group. With her infectious "I can do it" attitude, she will be a star performer wherever she goes.
Cynthia Ng, Marketing Director, SUTL Group of Companies