I’ve been lucky enough to have dipped my fingers in multiple facets of the marketing world – from traditional to digital and everything in between. I’ve also had the privilege of working with startups, freelancers, and companies big & small, developing easy-to-implement marketing strategies that truly bring results.
Building landing pages & sitemaps with WordPress, Divi & CMS tools.
Ranking for strategic keywords through on-page, off-page & technical SEO.
A/B testing paid campaigns on GDN, Doubleclick, Socials, Native, and DSPs.
Generating more leads with less effort through automation via Zapier, AI, and latest technologies.
Formulating strategic brand positioning and stimulating brand recall as brand custodian.
Social Media Management
Engaging online communities and building awareness across various social media channels.
Creating interactive digital assets and repurposing content to attract quality leads.
Utilising Google 360 and Power BI to learn from the past for a better future.
Ensuring that print & digital harmonize to paint a complete and compelling story.
B1G1 (Buy1GIVE1) | Feb 2016 – Apr 2018
Creating a World Full of Giving: B1G1 is a business giving community with over 3000 members worldwide.
Through persistent testing, I optimized a marketing funnel that brought in 100+ leads a month, increasing the percentage of digital leads from <5% to ~50%. This involved created a host of digital assets such as webinars, e-books, online quizzes, videos, blogposts, checklists, CTA banners, referral and trial programmes, before we found the winning formula that effectively nurtured and converted new members at scale. Apart from building funnels, I pioneered the Joy of Giving Week Campaign, Giving Tuesday campaign, and Christmas Giving campaign, as well as kickstarted the now-thriving Business for Good Community group to increase member engagement. I also organized the annual Study Tour to Cambodia, the global and regional Business for Good Conferences, and assisted in organizing the Charity Impact Awards. As the company was fairly infant when I joined, I created a social media strategy from scratch which was sustained and enhanced by my successor. Today, there is an active following of engaged visitors on their page.
Get the power of digital with a sprinkle of creativity when you work with me.