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Hi, I’m Ren Jean

Digital | Marketing | Communications

Jill of Trades

I’ve been lucky enough to have dipped my fingers in multiple facets of the marketing world – from traditional to digital and everything in between. I’ve also had the privilege of working with startups, freelancers, and companies big & small, developing easy-to-implement marketing strategies that truly bring results.

Website Management

Building landing pages & sitemaps with WordPress, Divi & CMS tools.

SEO

Ranking for strategic keywords through on-page, off-page & technical SEO.

PPC/ SEM

A/B testing paid campaigns on GDN, Doubleclick, Socials, Native, and DSPs.

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Marketing Automation

Generating more leads with less effort through automation via Zapier, AI, and latest technologies.

Branding

Formulating strategic brand positioning and stimulating brand recall as brand custodian.

Social Media Management

Engaging online communities and building awareness across various social media channels.

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Inbound Content

Creating interactive digital assets and repurposing content to attract quality leads.

Data Analytics

Utilising Google 360 and Power BI to learn from the past for a better future.

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PR/ Communications

Ensuring that print & digital harmonize to paint a complete and compelling story.

Of course, don’t just take it from me.

Work history
(Click hyperlinks to see work samples)

Digital Marketing Manager
Assistant Manager, Marketing Communication/ Digital Services

ONE°15 Marina & SUTL Group | Oct 2018 – Present

FMCG, eCommerce, Lifestyle Retail, Leisure, Marina Development & Property Investments
As the first digital marketing manager SUTL group, I spearheaded the corporate identity alignment across group-owned digital assets. I also trained entities’ marketing teams to raise the standard of digital marketing, and managed the digital aspects of property and product launches.
Key projects include:

  • Launch of ONE°15 Marina Puteri Harbour and ONE°15 Marina Nirup Island
  • Overhaul and alignment of marina property websites, SUTL Corporate site, investor site SUTL Enterprise and digital brand assets
  • Development of ONE°15 Members mobile app and Member portal
  • Creation of marketing SOP guides to align property marketing teams
  • Launch of newly acquired FMCG brands and a white-label F&B brand through 360 marketing campaigns
  • Rebranding and testing of SUTL EnvironTech and sdst‘s brand and market positioning
  • Creation of digital marketing assets and templates for group entities
  • Launch of SUTL eCommerce stores on Shopee, Lazada, and Woocommerce

Asia’s Finest Marina and Unrivalled Luxury Destination.
As the “innovation lead”, I introduced the Club to the power of data and automation. I also:

  • Overhauled the Club website to improve UX and increase time-on-site
  • Introduced opt-ins and slide-ins to increase online conversions
  • Initiated the Club blog to maximize SEO and SERP rank
  • Started the Private Members Group to improve Member engagement
  • And implemented new digital marketing SOPs which helped reduce 1400 manhours a year and double eDM open rates, among other measurable results.

Beyond the digital realm, I organized events such as SB20 Asian Grandslam, managed the Club’s magazine – Longitude, liaised with strategic partners like Syrena – Singapore’s First Mermaid, and produced marketing collaterals and and managed POSM to support Hotel Rooms, Catering Sales, F&B outlets, Marina and Membership.
Visit their social media channels to see how my social content strategy increased the average engagement rate by 300%.

Marketing Manager

B1G1 (Buy1GIVE1) | Feb 2016 – Apr 2018

Creating a World Full of Giving: B1G1 is a business giving community with over 3000 members worldwide.
Through persistent testing, I optimized a marketing funnel that brought in 100+ leads a month, increasing the percentage of digital leads from <5% to ~50%. This involved created a host of digital assets such as webinars, e-books, online quizzes, videos, blogposts, checklists, CTA banners, referral and trial programmes, before we found the winning formula that effectively nurtured and converted new members at scale. Apart from building funnels, I pioneered the Joy of Giving Week Campaign, Giving Tuesday campaign, and Christmas Giving campaign, as well as kickstarted the now-thriving Business for Good Community group to increase member engagement. I also organized the annual Study Tour to Cambodia, the global and regional Business for Good Conferences, and assisted in organizing the Charity Impact Awards. As the company was fairly infant when I joined, I created a social media strategy from scratch which was sustained and enhanced by my successor. Today, there is an active following of engaged visitors on their page.

Programmatic Campaign Specialist

Vivaki | Oct 2015 – Feb 2016

The programmatic trading arm of Publicis Groupe. I handled the programmatic media buys for Samsung, Mcdonalds, NEA, BPI, and Swarovski, amongst other brands. Within 1 month, I was managing over 40 campaigns across a variety of DSPs and exchanges such as Doubleclick Bid Manager and The Trade Desk. It was through this stint that I learnt the complex strategies involved in optimizing paid campaigns.

More work experience with freelance marketing clients available upon request.

Get the power of digital with a sprinkle of creativity when you work with me.

From the Grapevine

Testimonials

RJ is phenomenally productive– she gets so much done in a day. But she doesn't let her professional excellence define her; outside of work she's warm, friendly and curious.... an amazing talent and person.

Harry Verma, CEO, The Nomad Academy

Ren Jean was a fantastic contributor as our Marketing Manager. Aside from managing our overall communication and marketing director, she also helped transform how the team came together to achieve more. She always pushes boundaries and challenge status quo, which made her a great leader.

Masami Sato, Founder, B1G1 (Buy1GIVE1)

She shows a strong ability to overcome the ever-changing intricacies of digital marketing. Her approach to digital marketing is logical and practical, while focusing on the human aspect, which is so important. She naturally and genuinely engages with her audience. Ren Jean shows a high degree of curiosity, integrity, professionalism, and willingness to learn and grow in her position. I cannot recommend her enough.

Marie Nadal Sharma, Founder & Director, Them You & Me

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