I’ve been lucky enough to have dipped my fingers in multiple facets of the marketing world – from traditional to digital and everything in between. I’ve also had the privilege of working with startups, freelancers, and companies big & small, creating easy-to-implement marketing strategies that truly bring results.
Building landing pages & sitemaps through WordPress, Divi & CMS tools.
Ranking for strategic keywords through on-page, off-page & technical SEO.
A/B testing paid campaigns on GDN, Doubleclick, Socials, Native, and DSPs.
More leads with less effort through automation. Zapier, AI, and latest technologies.
Formulating brand positioning and reinforcing use of assets to ensure strong brand recall.
Social Media Management
Engaging with communities and building awareness across various social media channels.
Creating digital assets and repurposing content to attract leads.
Utilising G Suite and Power BI to learn from the past for a better future.
Ensuring that print & digital paint a complete, cohesive and compelling story.
B1G1 (Buy1GIVE1) | Feb 2016 – Apr 2018
Creating a World Full of Giving. B1G1 is a business giving community with over 3000 members worldwide.
Through persistent testing, I optimized a marketing funnel that brought in over 100 leads a month, increasing the percentage of digital leads from <5% to ~50%. This involved created a host of digital assets such as webinars, e-books, online quizzes, videos, blogposts, checklists, CTA banners, referral and trial programmes, before we found the winning formula that effectively nurtured and converted new members at scale.
Apart from building funnels, I pioneered the Joy of Giving Week Campaign, Giving Tuesday campaign, and Christmas Giving campaign, as well as kickstarted the now-thriving Business for Good Community group to increase member engagement. I also organized the annual Study Tour to Cambodia, the global and regional Business for Good Conferences, and assisted in organizing the Charity Impact Awards.
As the company was fairly infant when I joined, I created a social media strategy from scratch which was sustained and enhanced by my successor. Today, there is an active following of engaged visitors on their page.
Get the power of digital with a sprinkle of creativity when you work with me.