What is Retargeting and Why is it Important for Your Business

You may have heard the term ‘retargeting’ being thrown around by digital marketers, or seen it pop up while researching marketing strategies for your business. So, what is retargeting? And why do so many digital marketers recommend it? Imagine this scenario – you’ve...

How to easily create drip-email campaigns

What is a drip-email campaign? A drip email campaign is a marketing method whereby a series of emails are sent out automatically to your prospect over a long period of time to nurture them into understanding your brand more deeply. The end goal of the drip-email...

How to Manage Your (Never-ending) Social Media Channels

Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Vine, Google+, Youtube, Periscope, Tumblr, Reddit, Quora, Foursquare, Wechat, Slideshare, Vimeo, Digg.... It seems like every time we blink, there's a new social media channel to keep an eye on. It's...

How to Get Started with Creating Your Own Website

Whether you're looking to showcase your portfolio or to start a new online business, websites are vital in this technological era. But more often than not, majority of us have no idea how to even go about getting started with creating a website. What do we need? What...