B1G1’s 2 founders have birthdays just 2 days apart from each other. They also enjoy close relations with the B1G1 member base. In 2016, I proposed to combine the celebrations of our founders birthdays and ride upon their popularity in order to boost more giving to our supported projects, as well as promote an upcoming event (the B1G1 Study Tour) through a singular birthday campaign.
I built the landing page for the birthday campaign, wrote the communication material and strategy that went out to our member base, and oversaw the promotional material and schedule for this particular campaign.
The result was an additional 11 people registering for the Virtual Study Tour (there is an average registration of 15 people for the Virtual Study Tour, with around 20 people actually attending the physical Study Tour). On top of thousands of days of solar light provided to families and hundreds of days of access to a fun playground provided to children in Cambodia, as people gathered to celebrate Paul and Masami’s birthdays by giving to these projects.