#GivingTuesday is a well-known global day of giving, particularly in the UK.
In 2017, I decided to ride on the popular global day of giving and its hashtag use to promote awareness amongst business owners in the world about the B1G1 Giving initiative.
As a team, we came up with the campaign of #GivingTuesday #GivingEveryday #B1G1 that encouraged our existing member base to utilise these hashtags on their social media handles on Giving Tuesday itself (28 Nov). I oversaw the content and design of the #GivingEveryday campaign page and the communication material that went out to our member base (via emails, social media channels, and our native B1G1 platform).
I also wrote to the Giving Tuesday team to notify them about our initiative. The Giving Tuesday team responded favourably to the outreach and promoted our efforts in their Giving Tuesday pages.