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I had to promote the Guide to Digital Marketing Salaries by Springboard as part of the Springboard Digital Marketing Career Track. See complete list of submissions.

The course covered the following content: Buyer personas, Value Proposition, Content Analysis, Landing Page Creation, Keyword Research, A/B Test and Conversion Rate Optimization, Paid Search, Paid Social, Email Marketing, Affiliates and Influencer marketing

Through this course, I gained a better understanding and knowledge of marketing strategy structure and overview, and how each component of digital marketing fit in towards the larger goal of generating quality leads.