CoFounders Retreat

CoFounders Retreat

I created the website for the CoFounders Retreat using WordPress Divi.

CoFounders Retreat is a structured programme that selects 30 young professionals from around the world looking to start businesses that aim to disrupt industries. These driven individuals are immersed into an inspiring ecosystem that fosters entrepreneurship through workshops, mentoring, guest lectures, plenty of wellness, surrounded with a motivated community.

I manage all social media platforms and strategies for CoFounders Retreat, crafted and set-up all their email automations on Mailchimp, and structured the retreat’s programme plan.

See their social media profiles below.

B1G1

B1G1

I managed the social media content calendar and strategy for B1G1 over the period of Mar 2016 to Mar 2018. I planned the strategic content that got promoted across their Facebook, Twitter, Youtube and Instagram social media channels, as well as occasionally Pinterest, and Medium channels.

Here are the company’s social media channels that I mainly focused on.

In conjunction with the social media calendar, I also had to create and manage the actual content that was being distributed. I hence also managed the blog contents strategy and promotion calendar, as well as the video production schedule and strategy. I categorized the type of blogs and videos the company should be producing, did research on story angles keywords and target audiences for each type of content, decided the best timing to promote a good diversity of different types of contents, then engaged with outsourcers to ensure the timely creation of each content.

In some instances, I had to finish up the content production myself by putting together production scripts for videos, editing, and writing accompanying blogposts.

With a steady social media schedule in place, B1G1 could regularly post of relevant content to keep its audience engaged. We also could analyse the engagement performance of postings to determine the best content type and timing to post.

As a side project, I worked with the branding team from Oliver Russell to redesign the B1G1 website, in order to present a more structured and clear messaging across to visitors (about what B1G1 is about), and to more efficiently lead people to the final call-to-action to join B1G1 as a member. The new website reduced the number of enquiries asking “so how does B1G1 work?” and resulted in an increase in average online sign-ups by 16% from previous years.

Charity Impact Awards

Charity Impact Awards

Oversaw the promotional strategy for the Charity Impact Awards, which aimed at attracting more quality NGOs to join B1G1 as projects that the community could support, as well as celebrate the great work that these organisations were doing.

Worked with an outsourcer to do direct outreach to various organisations inviting them to join the awards. Also oversaw the award website content and communication content that went out to award participants and winners via automated email campaigns and social media promotion channels.